EVP, Business Strategy & Programming
What's on TV? That's really where Vrishali's expertise lies.
Her perceptive and incredible Programming and Content Strategies have worked wonders for many a channel's viewership.
With 20 years of experience in Programming Strategy and Content Design, Vrishali has been instrumental in growing over 10 channels, including NDTV 24x7, NDTV Profit, NDTV Arabia, Astro Awani (Malaysia), FBNC (Vietnam), ITV (Dhaka) and many regional channels in India.
At NDTV she produced their first business show called Index. As Channel Head, Vrishali set up and managed NDTV Profit for 3 years. She also setup and managed NDTV Arabia. Under her leadership the channel was awarded the prestigious Channel of the Year award.
Vrishali specializes in designing newsroom workflows, editorial guidelines and editorial style sheets. She believes that television channels setups should be led by programming strategy and content design as should technology and resource planning. Only then can they effectively deliver its planned content.