NDTV WorldwideNDTV Worldwide

Project Description

ENTERTAINMENT APP – DRAMA SANGAT, MALAYSIA

The Media Prima group is a leading fully-integrated media company in Malaysia.

With a complete repertoire of media-related businesses in Television, Print, Radio, Out-of-Home, as well as Content and Digital Media, Media Prima, is also one of Malaysia’s Top 100 largest listed companies by revenue. Media Prima Digital (MPD) spearheads innovation, digital marketing and technology within the Media Prima Group.

With the increasing demand and a growing trend for mobile application and games, MPD has established Media Prima Labs (MPLabs) to spur the Group’s growth in the field by leveraging on unique intellectual properties, such as Jalan-Jalan Cari Makan, Joran, Ejen Ali and many more of their drama and entertainment shows. NDTV Worldwide was engaged to design and develop a content app for promoting and listing the entertainment programs, offering celebrity information and allowing fans to comment on their favourite celebrities through this platform.

NDTV Worldwide’s Role

Having worked extensively in the Malaysian market and researching the entertainment industry, NDTV Worldwide designed an app became the one-stop-shop for entertainment and drama listings. The app enables people to –

  • View trailers and exclusive clips of favourite shows
  • See and read episode synopsis
  • Read Entertainment news and gossip
  • Get information on all the famous and favourite celebrities
  • Comment and send wishes to celebrities
Photo Credits: Freepik, Stocksnap, Unsplash, Graphicburger, Pixabay