NDTV WorldwideNDTV Worldwide

Project Description

NEWS APP – ASTRO AWANI, MALAYSIA

NDTV Worldwide’s relationship with Astro Awani – Malaysia’s first 24×7 news channel- grew from being a consultant to becoming a partner over the course of the engagement. As Astro Awani expanded its presence digitally, we believed that we could help realise Astro Awani’s goals by offering our in-depth knowledge of the Malaysian news market, as well as our global expertise in setting up and managing its digital media properties.

The brand new Astro Awani News app offers customised push notifications, offline caching for news and images and a dedicated notification hub.

NDTV Worldwide’s Role

From UX strategies to wire-framing and designing and developing the app, we have driven every aspect alongside the teams from Astro Awani. Some of the unique features of the app included:

  • NOTIFICATIONS – Smart Alerts that notify readers of Breaking News and stories that matter to them.
  • PERSONALISATION: Customisable screens, videos and articles.
  • STICKY VIDEO: Allowed viewers to continue watching video, while scrolling through stories and content.
  • OFFLINE READING: Favourite stories can be bookmarked for offline reading.
  • INTEGRATION OF THIRD PARTY SYSTEMS LIKE AD SDKs, ANALYTICS AND RECOMMENDATION ENGINES: All of this without disrupting the user experience.
Photo Credits: Freepik, Stocksnap, Unsplash, Graphicburger, Pixabay