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Fortis Hospital, India

VIDEO PRODUCTION – FORTIS HOSPITALS

Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics and day care specialty facilities. Fortis Memorial Research Institute (FMRI) is one of the groups multi-super-speciality hospital which engaged NDTV Worldwide for content and video production.

As a part of their social campaigns and outreach programme – Fortis engaged NDTV for a campaign called Champions of Courage – where patients who had suffered grave illnesses and injuries had to be showcased.

NDTV Worldwide scripted and produced a series of videos for this campaign. The focus of the project was to create the videos, keeping the sensitivity of the case study yet show the strength and courage of the subject who wanted to fight the disease/injury and get back to a normal life.