24-hour Tamil language news channel owned by the diversified Chennai based SRM Group.
Channel Branding & Graphics Design:
NDTV undertook the channel branding exercise for the channel. The exercise leveraged the brand essence of Puthiya Thalaimurai, the successful Tamil weekly magazine by the group.
The channel came on-air in August 2011.
The channel reached the #1 position within a couple of months of its launch.
The new graphics have received very positive feedback and have been a runaway success from day one.