NDTV Worldwide was engaged by First India Rajasthan to help set up a state of the art HD news & current affairs channel in Jaipur, Rajasthan.
The channel set-up began with the mammoth task of the NDTV Worldwide team visiting each & every corner of Rajasthan for a market survey which was instrumental in helping formulate the channel’s programming strategy. We also designed First India’s Business and Resource plan, did the system design and integration, broadcast training, channel branding & graphic design, pre-launch dry runs and post-launch operational support. The complete Project Management of the operation was also done by NDTV Worldwide which made sure that the project kept to the timelines and the channel launched on the date agreed upon.
First India Rajasthan launched to positive reviews in the last week of November 2013, just days before the assembly elections in the state.