24-hour news and current affairs channel under the ASTRO Network, Malaysia’s leading cross-media group with significant presence in DTH TV services, commercial radio and TV programming.
We provided end-to-end services towards channel set-up from positioning and strategy planning, to implementation. We also conducted pre-launch dry runs and post-launch operational support.
We’ve helped manage Astro AWANI for the past 6 years. We have streamlined its operations making them cost effective while continuing to focus on excellence. The services have helped the channel gain market leadership by raising their quality of programming.
Content Strategy Workshop & Programming Training:
The workshop, conducted onsite, focussed on building a brand ladder for the channel, which in turn drives the programming strategy of the channel. The workshop helped in aligning the programming to be in sync with the strategic vision of the channel.
Channel Rebranding for Astro AWANI:
NDTV created a new, refreshed and contemporary look for the channel.