Media One, Kerala

Channel Setup, Graphics Design, Editorial Training

Media One, Kerala

NDTV Worldwide was tasked with designing and installing technology for the Madhyaman group’s channel Media One in Kerala. This was to be in line with their vision for having the most engaging entertainment content which for the NDTV WW technology team meant ensuring the best picture quality for Media One’s programs coupled with the most advanced and efficient workflows for their fast turnaround news. Media One’s Calicut broadcast center is one of the largest in Kerala, spread over 40,000 sqft with a large open newsroom and an impressive audience studio. This would distinguish Media One from the competition and introduce new ways of working in Kerala market.

Overview

NDTV WW’s Solution:

Keeping in mind the excellent picture quality requirement for entertainment programs and fast workflows required for its news programming, NDTV WW’s tech team proposed completely tapeless acquisition along with XDCAM EX 35Mbps as the station format for News and XDCAM HD 50Mbps for entertainment programs. The News studio is fitted with what is probably the largest video wall in Kerala- a touch sensitive Barco DLP wall arranged in a 4X2 matrix configuration with each cube of size 70”. The overall resolution of the wall was 7680x2160, with the wall powered by Viz VideoWall ER, and other on-line graphics systems from Vizrt.
The facility architecture is based around Harris Invenio MAM, Harris Farad storage and Avid iNews as the NRCS. News automation is managed by Harris PPC and MCR automation is managed by Harris ADC.

NDTV WW’s Solution:
What was unique:

What was unique:

The Media One facility is completely tapeless. Even advertisements are received as files. The file-based workflows are designed to ensure that the codec employed for video essence remains the same right from acquisition till final transmission so that no transcoding is required. This saves Media One time, reduces maintenance overheads and ensures maintenance of the picture quality all throughout the chain. Media One has two house formats -XDCAM EX 35Mbps for News and XDCAM HD 50Mbps for entertainment. This was designed to achieve optimal utilization of storage required for News and at the same time ensuring consistently high picture quality for entertainment programs.
Media One is the first channel in India to go on air with Harris PPC automation integrated with Avid Inews.

What was unique:
Key Challenges:

Key Challenges:

Since Media One’s vision also involved keeping team sizes lean, efficient and agile, recruitment was largely of youngsters that had little or no broadcast experience. Intensive tech training was conducted by NDTV for the Media One personnel to ensure those new to the broadcast industry were brought up to speed. The technology team at Media One were made comfortable with the advanced technology through intensive and highly customized training plans tailored for the environment they were working in. Extensive documentation was prepared that listed out SoP’s (Stand Operating Procedures), Failover Mechanisms, Troubleshooting tips and regular preventive maintenance cycles. These are used in Media One channel till date and what makes us at NDTV WW Tech especially proud is the smooth post launch operations in place, a young and highly lean Technology team (the maximum broadcast experience is 3 years) and a great relationship with the members of the Media One technology team.