Matahari Department

Loyalty Programme App

Matahari Department

NDTV designed and developed this loyalty programmes app that helped customers avail the benefits of the store, earn rewards on every purchase as well as redeem points while buying new products. All of this at just the touch of a button instead of with a physical card in the bag all the time. NDTV integrated the customers’ existing loyalty points and benefits, thereby ensuring that the move was seamless for both the company and the customer. There have been more than 225,000 downloads in the Google Play Store in less than a year.

What Was Unique

- Listing of promos/offers/benefits
The backend Content Management System (CMS) gave the Matahari team the facility to promote offers and benefits through the app instantly. The app showcases the latest offers and benefits on the landing page.

- Listing of different merchants category-wise
The app also has a unique feature of listing all the merchants and merchandise under various categories while a quick search enables the customers to browse through the available products easily.

Fashion news
Matahari can upload fashion news for their customers to read on the app.

- Referral programmes
The app offers options for referral programmes so as to increase their customer base.

-  Social media integration
Strong social media integration and latest fashion news ensures an enhanced user experience and retention.

-  Matahari Store Locator
The app users can also search for Matahari departmental stores near their current location.

What Was Unique
Key Challenges

Key Challenges

Matahari is an established retail brand with a strong loyalty programme in place. Integrating their existing rewards programme developed over decades into the app was the key challenge. The launch date of the app was pre-decided so sticking to timelines was a non-negotiable aspect. With a concerted effort from the NDTV tech team, the app was launched at a gala event in Jakarta with zero hiccups.

Key Challenges