First India, Rajasthan

Channel Setup, Graphics Design, Editorial Training

First India, Rajasthan

NDTV Worldwide was entrusted with the end-to-end channel setup for First India Rajasthan. This involved redesigning two floors of a commercial building to build a broadcast facility, designing & installing the chosen technology, designing the channel’s on-air look including logo, ticker, title & graphic design, content plan & training the recruited manpower.

Overview

NDTV WW’s Solution:

Keeping in mind the fast workflows required for news programming, NDTV WW’s project team proposed a completely tapeless content acquisition using Sony’s XDCAM HD 35Mbps as the station format. The facility architecture is based on an end-to-end Grass Valley workflow, with Octopus as the NRCS, Front Porch DIVA as the archiving solution, WASP for online graphics and Media Nucleus as the BMS. The News studio has a Samsung Video Wall & Sony PMW200 ENG cameras have been used to keep costs down.
The Grass Valley architecture includes EDIUS for editing, STRATUS for media asset management, AURORA for PCR play-out and K2 EDGE for MCR play-out plus channel branding.

NDTV WW’s Solution:
What was unique:

What was unique:

The First India Rajasthan facility is completely tapeless and has a HD workflow. Even advertisements are received as files and not on tape. This file-based HD workflow is designed to ensure that the codec employed for video remains the same right from acquisition until final transmission, requiring no time and bandwidth consuming conversions. This not only saves time but also ensures maintenance of the picture quality all through the chain. The video is only converted to SD 4:3 in real-time at the final uplink stage, to keep the satellite bandwidth costs down.
First India Rajasthan is the first station in India to use the new Grass Valley end-to-end workflow. It is also for the first time that K2 Edge has been used as a channel-in-a-box solution.

What was unique:
Key Challenges:

Key Challenges:

1.Converting very limited space in a commercial building to a broadcast facility – this involved redesigning the floor layouts & the access of the building for optimum space utilization.
2.First India wanted to keep its team sizes lean, efficient and agile. Recruitment was largely of youngsters that had little or no broadcast experience. Intensive training was conducted by NDTV for the recruited personnel to ensure those new to the broadcast industry were brought up to speed. Extensive documentation was prepared that listed out SoP’s (Stand Operating Procedures), Failover Mechanisms, Troubleshooting tips and regular preventive maintenance cycles.
3.First India Rajasthan’s promoters wanted a fully integrated & automated workflow at a very competitive capital expense. NDTV’s BOM was able to match this price point and First India Rajasthan is one of India’s most cost effective broadcast facilities, considering the equipment & workflows the station uses.